New brand leadership : (Record no. 25832)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01003cam a22002655a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18532937 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171228125704.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150313t2015 njua frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0134193822 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780134193823 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | YDXCP |
| Language of cataloging | eng |
| Transcribing agency | YDXCP |
| Modifying agency | OCLCQ |
| -- | BTCTA |
| -- | BDX |
| -- | OCLCQ |
| -- | TXA |
| -- | DLC |
| -- | EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.827 |
| Item number | LIG |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Light, Larry. |
| 245 10 - TITLE STATEMENT | |
| Title | New brand leadership : |
| Remainder of title | managing at the intersection of globalization, localization and personalization / |
| Statement of responsibility, etc | Larry Light, Joan Kiddon. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Managing at the intersection of globalization, localization and personalization |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Old Tappan : |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 226 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| General subdivision | Management. |
| Source of heading or term | BUEsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Management. |
| Source of heading or term | BUEsh |
| 9 (RLIN) | 12769 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | Generalities |
| -- | BAEPS, Business Administration |
| Arrived date list | December2017 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kiddon, Joan, |
| Dates associated with a name | 1949- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 28/12/2017 | Purchase | 320.00 | 2 | 14 | 658.827 LIG | 000047062 | 15/07/2025 | 06/09/2021 | Book - Borrowing | ||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 28/12/2017 | Purchase | 658.827 LIG | 000047063 | 15/07/2025 | Book - Borrowing | ||||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 28/12/2017 | Purchase | 1 | 4 | 658.827 LIG | 000047064 | 15/07/2025 | 06/03/2024 | Book - Borrowing |