Contemporary brand management / (Record no. 25581)

MARC details
000 -LEADER
fixed length control field 01155cam a22002655a 4500
001 - CONTROL NUMBER
control field 17865343
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171114154419.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130826t2015 caua frb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013034507
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781452242873 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number JOH
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Johansson, Johny K.
245 10 - TITLE STATEMENT
Title Contemporary brand management /
Statement of responsibility, etc Johny K. Johansson, Kurt A. Carlson.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks :
Name of publisher, distributor, etc SAGE Publications,
Date of publication, distribution, etc c.2015.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 259 p. ;
Other physical details ill. :
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
General subdivision Management.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
Source of heading or term BUEsh
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list November2017
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Reading book
-- 34232
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 14/11/2017 Purchase 1850.00   658.827 JOH 000046856 15/07/2025 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 14/11/2017 Purchase 1850.00   658.827 JOH 000046857 15/07/2025 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 14/11/2017 Purchase 1850.00   658.827 JOH 000046858 15/07/2025 Book - Borrowing

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