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Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc O. Oliver Opresnik.

By: Contributor(s): Material type: TextPublication details: Harlow : Pearson Education Limited, c.2017.Edition: 13th ed., Global edDescription: 669 p. : ill. (col.) ; 28 cmISBN:
  • 9781292146508 (pbk.)
  • 1292146508
Subject(s): Genre/Form: DDC classification:
  • 658.8 ARM 22
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
NB - Book (Non borrowing) Central Library First floor Baccah 658.8 ARM (Browse shelf(Opens below)) Not for loan 000042307
Book - Borrowing Central Library First floor Baccah 658.8 ARM (Browse shelf(Opens below)) Available 000042308
Book - Borrowing Central Library First floor Baccah 658.8 ARM (Browse shelf(Opens below)) Available 000042309
Book - Borrowing Central Library First floor Baccah 658.8 ARM (Browse shelf(Opens below)) Available 000042310
Total holds: 0

Previous edition : 2015.

Includes glossary.

Includes bibliographical references and indexes.

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