Marketing : (Record no. 25516)

MARC details
000 -LEADER
fixed length control field 01074cam a22003375a 4500
001 - CONTROL NUMBER
control field 017878596
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171029135023.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160530t2017 enka frb 001 0 eng d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB680906
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 017878596
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292146508 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292146508
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ARM
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc Gary Armstrong, Philip Kotler with Marc O. Oliver Opresnik.
250 ## - EDITION STATEMENT
Edition statement 13th ed., Global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc Pearson Education Limited,
Date of publication, distribution, etc c.2017.
300 ## - PHYSICAL DESCRIPTION
Extent 669 p. :
Other physical details ill. (col.) ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Previous edition : 2015.
500 ## - GENERAL NOTE
General note Includes glossary.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Textbooks.
Source of heading or term BUEsh
9 (RLIN) 36083
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list October2017
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Text book
-- 33728
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Opresnik, Marc O.
Fuller form of name (Marc Oliver),
Dates associated with a name 1969-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Koha item type Total Renewals Date last borrowed
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 29/10/2017 Purchase 550.00   658.8 ARM 000042307 15/07/2025 NB - Book (Non borrowing)    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 29/10/2017 Purchase   2 658.8 ARM 000042308 15/07/2025 Book - Borrowing 10 13/03/2019
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 29/10/2017 Purchase   1 658.8 ARM 000042309 15/07/2025 Book - Borrowing 2 25/09/2018
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 29/10/2017 Purchase   2 658.8 ARM 000042310 15/07/2025 Book - Borrowing 1 15/10/2022

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