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Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed.

By: Contributor(s): Material type: TextSeries: Harvard business essentials seriesPublication details: Boston, Mass. : Harvard Business School Press,2006 2006.Description: xviii, 230 p. : ill. ; 24 cmISBN:
  • 1591397626 (alk. paper)
  • 9781591397625
Other title:
  • Marketer's toolkit
Subject(s): DDC classification:
  • 658.802
Online resources:
Contents:
Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor 658.802 HAR (Browse shelf(Opens below)) Checked out 31/03/2009 00:00 000001675
Total holds: 0

Includes bibliographical references and index.

Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.

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