Harvard business essentials : (Record no. 2435)

MARC details
000 -LEADER
fixed length control field 01905nac a22002891u 4500
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005020520
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1591397626 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591397625
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm61151453
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 2435
-- 2435
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name 20080729
245 00 - TITLE STATEMENT
Title Harvard business essentials :
Remainder of title marketer's toolkit : the 10 strategies you need to succeed.
246 30 - VARYING FORM OF TITLE
Title proper/short title Marketer's toolkit
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. :
Name of publisher, distributor, etc Harvard Business School Press,2006
Date of publication, distribution, etc 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 230 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 1# - Series Statement
Series statement Harvard business essentials
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Handbooks, manuals, etc.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning
Form subdivision Handbooks, manuals, etc.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Harvard Business School.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Harvard business essentials series.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020520.html">http://www.loc.gov/catdir/toc/ecip0516/2005020520.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.802
Holdings
Withdrawn status Item status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Koha item type
        Central Library Central Library First floor 20/02/2007 Purchase 2 1 658.802 HAR 000001675 09/05/2007 02/05/2007 Book - Borrowing

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