Advertising media planning : (Record no. 23076)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00983cam a22002895a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18241204 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161109150749.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140725s2015 nyua frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780765640901 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 |
| Edition number | 22 |
| Item number | KEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelley, Larry D., |
| Dates associated with a name | 1955- |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising media planning : |
| Remainder of title | a brand management approach / |
| Statement of responsibility, etc | Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York ; |
| -- | Oxon : |
| Name of publisher, distributor, etc | Routledge / Taylor & Francis Group, |
| Date of publication, distribution, etc | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 351 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index : p. 331-348. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising media planning. |
| Source of heading or term | BUEsh |
| 9 (RLIN) | 12898 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| Source of heading or term | BUEsh |
| 9 (RLIN) | 36669 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| Source of heading or term | BUEsh |
| 9 (RLIN) | 4499 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | Communication and mass media |
| Arrived date list | November2016 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheehan, Kim. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jugenheimer, Donald W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 09/11/2016 | Purchase | 600.00 | 25144 | 659.111 KEL | 000034765 | 15/07/2025 | 750.00 | Book - Borrowing |