CEO branding : theory and practice / edited by Marc Fetscherin.

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TextPublication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2015.Description: xxxiii, 302 p. : ill. ; 24 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - Borrowing	Central Library First floor		Baccah		658.42 CEO (Browse shelf(Opens below))		25136			Available			000034606

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Index : p. 295-302.

Includes bibliographical references.

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