Marketing research essentials / Carl McDaniel J., Roger Gates.
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TextPublication details: Hoboken : John Wiley & Sons ; c.2015.Edition: 10th edDescription: 1 v. (various pagings). : ill. (col.) ; 24 cmISBN: - 9781118808849
- 658.83 MCD 22
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Central Library First floor | Academic Bookshop | 658.83 MCD (Browse shelf(Opens below)) | 9129 | Available | 000045164 |
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| 658.83 MAR Marketing research / | 658.83 MAS Mastering market analytics : business metrics - practice and application / | 658.83 MCD Marketing research / | 658.83 MCD Marketing research essentials / | 658.83 MCG The Practice of Market Research : | 658.83 MOI Qualitative Marketing Research : | 658.83 POY The handbook of online and social media research : tools and techniques for market researchers / |
Includes bibliographical references and index.
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