Marketing research essentials / (Record no. 22722)

MARC details
000 -LEADER
fixed length control field 00755nam a22002415a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161024121627.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161019t2015 njua frb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118808849
040 ## - CATALOGING SOURCE
Original cataloging agency EG-ScBUE
Language of cataloging eng
Transcribing agency EG-ScBUE
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MCD
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Carl,
Titles and other words associated with a name Jr.,
Dates associated with a name 1941-
245 10 - TITLE STATEMENT
Title Marketing research essentials /
Statement of responsibility, etc Carl McDaniel J., Roger Gates.
250 ## - EDITION STATEMENT
Edition statement 10th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken :
Name of publisher, distributor, etc John Wiley & Sons ;
Date of publication, distribution, etc c.2015.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings). :
Other physical details ill. (col.) ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
590 ## - LOCAL NOTE (RLIN)
Local note shima
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
Source of heading or term BUEsh
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list October2016
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gtes, Roger.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Academic Bookshop Central Library Central Library First floor 19/10/2016 Purchase 447.00 9129 1 9 658.83 MCD 000045164 15/07/2025 09/12/2020 558.75 Book - Borrowing

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