The principles of Islamic marketing / (Record no. 22412)

MARC details
000 -LEADER
fixed length control field 01870cam a2200301 i 4500
001 - CONTROL NUMBER
control field 18519824
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160926142411.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150309s2015 enka frb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015005302
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 1472460308
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781472460301
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency EG-ScBUE
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code f------
-- a------
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.80088297
Item number ALS
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Alserhan, Baker Ahmad.
9 (RLIN) 41243
245 14 - TITLE STATEMENT
Title The principles of Islamic marketing /
Statement of responsibility, etc Baker Ahmad Alserhan, Qatar University.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Surrey, England :
Name of publisher, distributor, etc Gower Publishing Limited ;
Place of publication, distribution, etc Burlington, Vermont :
Name of publisher, distributor, etc Gower Publishing Company,
Date of publication, distribution, etc c.2015.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 246 p. :
Other physical details ill. ;
Dimensions 25 cm
500 ## - GENERAL NOTE
General note Index : p. 233-246.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Pt.1, Understanding islamic marketing: Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- Pt.2, The Islamic marketing mix:<br/>The Islamic product (tayyibat) -- Islamic pricing practices --<br/>Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Pt.3, Issues in Islamic marketing:<br/>Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds --<br/>Islamic hospitality -- Islamic marketing and branding : a strategic perspective.
520 ## - SUMMARY, ETC.
Summary, etc Covering the aspects and values of Islamic business thought, this title provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It identifies the features of the Islamic structure of International Marketing practices and ethics.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Markets
Geographic subdivision Islamic countries.
Source of heading or term BUEsh
9 (RLIN) 41244
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Islamic countries
9 (RLIN) 41245
General subdivision Commerce.
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list September2016
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Edition 22
Call number prefix 658.80088297 ALS
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 26/09/2016 Purchase 880.00 2 12 658.80088297 ALS 000033503 15/07/2025 10/09/2018 Book - Borrowing

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