Retail marketing management : principles and practice / Helen Goworek & Peter McGoldrick.
Material type:
TextPublication details: Harlow : Pearson Education Limited, 2015.Description: xvii, 350 p. : ill. ; 28 cmISBN: - 9780273758747
- 22 658.87 GOW
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| 658.87 DUN Retailing / | 658.87 FOS The retail handbook : | 658.87 FUL Choosing, buying and running a successful retail business / | 658.87 GOW Retail marketing management : | 658.87 HAS Retailing / | 658.87 HEM Digital marketing analytics : making sense of consumer data in a digital world / | 658.87 LEV Retailing Management / |
Glossary : p. 331-336.
Index : p. 337-350.
Includes bibliographical references.
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