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Retail marketing management :

Goworek, Helen.

Retail marketing management : principles and practice / Helen Goworek & Peter McGoldrick. - Harlow : Pearson Education Limited, 2015. - xvii, 350 p. : ill. ; 28 cm.

Glossary : p. 331-336. Index : p. 337-350.

Includes bibliographical references.

ISBN: 9780273758747

Subjects--Topical Terms:
Marketing--Management.
Retail trade.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.87 / GOW

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