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Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston.

By: Material type: TextPublication details: Indianapolis : John Wiley & Sons, c.2014.Description: xxx, 690 p. : ill. ; 24 cmISBN:
  • 9781118373439 (pbk)
  • 111837343X (pbk)
Subject(s): DDC classification:
  • 658.80072 22 WIN
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Academic Bookshop 658.80072 WIN (Browse shelf(Opens below)) 4864 Available 000031545
Total holds: 0

Index : p. 673-690.

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