Marketing analytics : (Record no. 21146)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00883cam a22002415a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17923051 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160214153738.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131030t2014 inua fr 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118373439 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 111837343X (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKMGB |
| Language of cataloging | eng |
| Transcribing agency | UKMGB |
| Modifying agency | OCLCO |
| -- | YDXCP |
| -- | SINPL |
| -- | CHVBK |
| -- | OCLCO |
| -- | BTCTA |
| -- | BDX |
| -- | CTN |
| -- | DLC |
| -- | EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80072 |
| Edition number | 22 |
| Item number | WIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Winston, Wayne L. |
| 9 (RLIN) | 25975 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing analytics : |
| Remainder of title | data-driven techniques with Microsoft Excel / |
| Statement of responsibility, etc | Wayne L. Winston. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Indianapolis : |
| Name of publisher, distributor, etc | John Wiley & Sons, |
| Date of publication, distribution, etc | c.2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 690 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index : p. 673-690. |
| 630 07 - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Microsoft Excel (Computer file) |
| 9 (RLIN) | 4503 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| General subdivision | Data processing. |
| Source of heading or term | BUEsh |
| 9 (RLIN) | 39345 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic spreadsheets. |
| Source of heading or term | BUEsh |
| 9 (RLIN) | 14106 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | BAEPS, Economics |
| Arrived date list | February2016 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Academic Bookshop | Central Library | Central Library | First floor | 14/02/2016 | Purchase | 400.00 | 4864 | 658.80072 WIN | 000031545 | 15/07/2025 | 500.00 | Book - Borrowing |