Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublication details: [Singapore] : McGraw-Hill Education, c.2015.Edition: 10th ed., Global edDescription: xxxvi, 842 p. : ill. ; 28 cmISBN: - 9789814575119
- 9814575119
- 22 659.1 BEL
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Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | Available | 000033893 | |||||||||||||
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Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | Available | 000033894 | |||||||||||||
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Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | Available | 000033895 | |||||||||||||
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Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | Not for loan | 000031297 | |||||||||||||
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Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | Available | 000031298 | |||||||||||||
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Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | Available | 000031244 | |||||||||||||
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Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | Available | 000031242 | |||||||||||||
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Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | Available | 000031243 | |||||||||||||
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Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 25840 | Available | 000034481 |
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"MHID 981-4575-11-9"--Title page verso.
Glossary : p. 767-779.
Includes bibliographical references and indexes.
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