Advertising and promotion : (Record no. 21046)

MARC details
000 -LEADER
fixed length control field 01145cam a22003255a 4500
001 - CONTROL NUMBER
control field 016917600
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201128023620.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141029t2015 si a frbd 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789814575119
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9814575119
040 ## - CATALOGING SOURCE
Original cataloging agency Uk
Language of cataloging eng
Transcribing agency Uk
Modifying agency EG-ScBUE
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 659.1
Item number BEL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
9 (RLIN) 30954
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 10th ed., Global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc [Singapore] :
Name of publisher, distributor, etc McGraw-Hill Education,
Date of publication, distribution, etc c.2015.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi, 842 p. :
Other physical details ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note "MHID 981-4575-11-9"--Title page verso.
500 ## - GENERAL NOTE
General note Glossary : p. 767-779.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Source of heading or term BUEsh
9 (RLIN) 5632
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
Source of heading or term BUEsh
9 (RLIN) 3306
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
Source of heading or term BUEsh
9 (RLIN) 3309
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list November2015
-- October2016
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Text book
-- 33728
700 1# - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 622
Personal name Belch, Michael A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Edition 22
Call number prefix 659.1 BEL
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Koha item type Total Renewals Date last borrowed Cost, normal purchase price Serial Enumeration / chronology Cost, replacement price
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 12/11/2015 Purchase   659.1 BEL 000031297 15/07/2025 NB - Book (Non borrowing)          
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 12/11/2015 Purchase 3 659.1 BEL 000031298 15/07/2025 Book - Borrowing 11 29/09/2019      
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 12/11/2015 Purchase 6 659.1 BEL 000031244 15/07/2025 Book - Borrowing 61 01/05/2023      
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 12/11/2015 Purchase 6 659.1 BEL 000031242 15/07/2025 Book - Borrowing 43 21/11/2022      
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 12/11/2015 Purchase 10 659.1 BEL 000031243 15/07/2025 Book - Borrowing 18 19/11/2020      
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 09/10/2016 Purchase 4 659.1 BEL 000033893 15/07/2025 Book - Borrowing 7 15/11/2022      
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 09/10/2016 Purchase 3 659.1 BEL 000033894 15/07/2025 Book - Borrowing   23/10/2022      
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 09/10/2016 Purchase 5 659.1 BEL 000033895 15/07/2025 Book - Borrowing 4 16/10/2019      
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 17/11/2016 Purchase 3 659.1 BEL 000034481 15/07/2025 Book - Borrowing 3 26/09/2018 480.00 25840 600.00

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