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Social marketing : from tunes to symphonies / Gerard Hastings and Christine Domegan.

By: Contributor(s): Material type: TextPublication details: Oxon ; New York : Routledge / Taylor & Francis Group, 2014.Edition: 2nd edDescription: xxiv, 526 p. : ill. (some col.) ; 26 cmISBN:
  • 9780415683722 (hardback)
  • 0415683726 (hardback)
  • 9780415683739 (pbk.)
  • 0415683734 (pbk.)
Subject(s): Genre/Form: DDC classification:
  • 658.8 HAS 22
Contents:
If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen -- the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 658.8 HAS (Browse shelf(Opens below)) 21758 Checked out 05/11/2020 000039761
Total holds: 0

Index : p. 516-526.

Includes bibliographical references.

If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen -- the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.

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