Social marketing : (Record no. 20565)

MARC details
000 -LEADER
fixed length control field 01458cam a22003615a 4500
001 - CONTROL NUMBER
control field ocn830206036
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150818122241.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130314s2014 enka frb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013007129
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415683722 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415683726 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415683739 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415683734 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780203380925 (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- OCLCO
-- YDXCP
-- CDX
-- QGK
-- OCLCF
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number HAS
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hastings, Gerard
Titles and other words associated with a name (Professor)
9 (RLIN) 38363
245 10 - TITLE STATEMENT
Title Social marketing :
Remainder of title from tunes to symphonies /
Statement of responsibility, etc Gerard Hastings and Christine Domegan.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxon ;
-- New York :
Name of publisher, distributor, etc Routledge / Taylor & Francis Group,
Date of publication, distribution, etc 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 526 p. :
Other physical details ill. (some col.) ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Index : p. 516-526.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen -- the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social marketing.
Source of heading or term BUEsh
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Behavior modification.
Source of heading or term BUEsh
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list August2015
655 ## - INDEX TERM--GENRE/FORM
Form subdivision
-- 34232
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Domegan, Christine.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Call number prefix 658.8 HAS
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 17/08/2015   560.00 21758 7 27 658.8 HAS 000039761 14/03/2020 26/10/2019 26/10/2019 700.00 Book - Borrowing

© BUE Library 2020