Marketing : an introduction / Gary Armstrong, Philip Kotler.
Material type:
TextPublication details: Harlow : Pearson Education Limited, c.2015.Edition: 12th ed., Global edDescription: 672 p. : ill. ; 28 cmISBN: - 9781292016788 (paperback)
- 1292016787 (paperback)
- 22 658.8 ARM
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Book - Borrowing
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Central Library First floor | Baccah | 658.8 ARM (Browse shelf(Opens below)) | 21758 | Available | 000039604 |
Includes indexes.
Glossary : p. 615-624.
Publication date from publisher's website.
Authorized adaptation from the United States 12th edition, ISBN 9780133451276, ©2015, for use outside the United States and Canada.
Bibliography : p. 625-650.
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