Marketing : (Record no. 20444)

MARC details
000 -LEADER
fixed length control field 01068cam a22003015a 4500
001 - CONTROL NUMBER
control field 016771045
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160113151753.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140716t 2015enka frbd 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292016788 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292016787 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency Uk
Language of cataloging eng
Transcribing agency Uk
Modifying agency UkOxU
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.8
Item number ARM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
9 (RLIN) 9040
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc Gary Armstrong, Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement 12th ed., Global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc Pearson Education Limited,
Date of publication, distribution, etc c.2015.
300 ## - PHYSICAL DESCRIPTION
Extent 672 p. :
Other physical details ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes indexes.
500 ## - GENERAL NOTE
General note Glossary : p. 615-624.
500 ## - GENERAL NOTE
General note Publication date from publisher's website.
500 ## - GENERAL NOTE
General note Authorized adaptation from the United States 12th edition, ISBN 9780133451276, ©2015, for use outside the United States and Canada.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography : p. 625-650.<br/>
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Textbooks.
Source of heading or term BUEsh
9 (RLIN) 36083
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list August2015
-- January2016
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 04/08/2015   394.00 21758 5 27 658.8 ARM 000039604 15/07/2025 14/10/2018 492.50 Book - Borrowing

© BUE Library 2020