Marketing channel strategy / Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary.
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TextPublication details: Harlow : Pearson Education Limited, c.2015.Edition: 8th ed., Global edDescription: 496 p. : ill. ; 23 cmISBN: - 9781292060460 (paperback)
- 1292060468 (paperback)
- 658.87 PAL 22
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Central Library First floor | Alahram | 658.87 PAL (Browse shelf(Opens below)) | 339 | Available | 000039088 |
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| 658.87 MEN How to franchise internationally / | 658.87 MEN How to franchise your business / | 658.87 MEN How to evaluate a franchise / | 658.87 PAL Marketing channel strategy / | 658.87 PHI Retailing made simple / | 658.87 RET Retail structure / | 658.87 RET Retail structure / |
Authorized adaptation from the United States 8th edition, for use outside the United States and Canada.
This eighth edition has a new title, a new structure, several new chapters, and substantial revisions.
Original edition published as: Marketing channels / Louis W. Stern, Adel I. El-Ansary, 1977.
Includes bibliographical references and indexes.
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