Marketing channel strategy / Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary.

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TextPublication details: Harlow : Pearson Education Limited, c.2015.Edition: 8th ed., Global edDescription: 496 p. : ill. ; 23 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - Borrowing	Central Library First floor		Alahram		658.87 PAL (Browse shelf(Opens below))		339			Available			000039088

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Authorized adaptation from the United States 8th edition, for use outside the United States and Canada.

This eighth edition has a new title, a new structure, several new chapters, and substantial revisions.

Original edition published as: Marketing channels / Louis W. Stern, Adel I. El-Ansary, 1977.

Includes bibliographical references and indexes.

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