Principles of marketing / Philip Kotler, Gary Armstrong.
Material type:
TextPublication details: Harlow : Pearson Education Limited, c.2014.Edition: 15th ed., Global edDescription: 716 p. : ill. (col.) ; 28 cmISBN: - 9780273786993 (paperback) :
- 0273786997 (paperback) :
- 658.8 KOT 22
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Central Library First floor | Baccah | 658.8 KOT (Browse shelf(Opens below)) | Available | 000033995 | |||||||||||||
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Central Library First floor | Baccah | 658.8 KOT (Browse shelf(Opens below)) | Available | 000033996 | |||||||||||||
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Central Library First floor | Baccah | 658.8 KOT (Browse shelf(Opens below)) | Not for loan | 000033765 | |||||||||||||
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Central Library First floor | Baccah | 658.8 KOT (Browse shelf(Opens below)) | Available | 000033766 | |||||||||||||
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Central Library First floor | Baccah | 658.8 KOT (Browse shelf(Opens below)) | Available | 000033767 | |||||||||||||
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Central Library First floor | Baccah | 658.8 KOT (Browse shelf(Opens below)) | Available | 000033768 | |||||||||||||
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Central Library First floor | Baccah | 658.8 KOT (Browse shelf(Opens below)) | Available | 000033769 | |||||||||||||
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Central Library First floor | Baccah | 658.8 KOT (Browse shelf(Opens below)) | Available | 000033770 | |||||||||||||
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Central Library First floor | Alahram | 658.8 KOT (Browse shelf(Opens below)) | 314 | Available | 000038921 |
"Pearson international edition"--Back cover.
Index : p. 683-716.
Glossary : p. 673-681.
Includes student access code inside : My Marketing Lab.
Includes bibliographical references.
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