Manager's guide to online marketing / (Record no. 19791)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01681cam a22003495a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18323877 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150812141409.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141002s2013 nyua fr 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071801874 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071801871 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TOH |
| Language of cataloging | eng |
| Transcribing agency | TOH |
| Modifying agency | OCLCO |
| -- | QBX |
| -- | CDX |
| -- | YDXCP |
| -- | BWX |
| -- | NRM |
| -- | NGU |
| -- | OCLCO |
| -- | OCLCQ |
| -- | KSU |
| -- | COA |
| -- | OCLCF |
| -- | LTP |
| -- | OCLCQ |
| -- | DLC |
| -- | EG-ScBUE |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .W424 2013 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Edition number | 22 |
| Item number | WEA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weaver, Jason D. |
| 9 (RLIN) | 38331 |
| 245 10 - TITLE STATEMENT | |
| Title | Manager's guide to online marketing / |
| Statement of responsibility, etc | Jason D. Weaver. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Online marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c.2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 201 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Briefcase books |
| 500 ## - GENERAL NOTE | |
| General note | Index : p. 191-201. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | For busy managers, a comprehensive crash course on today?s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business?s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign. Manager?s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies."--Publisher's website. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| Source of heading or term | BUEsh |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet searching. |
| Source of heading or term | BUEsh |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic commerce. |
| Source of heading or term | BUEsh |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Web search engines. |
| Source of heading or term | BUEsh |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| Source of heading or term | BUEsh |
| 9 (RLIN) | 10059 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| Source of heading or term | BUEsh |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | Communication and mass media |
| Arrived date list | June2015 |
| -- | August2015 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Form subdivision | |
| -- | 34232 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Alahram | Central Library | Central Library | First floor | 22/06/2015 | 128.00 | 314 | 4 | 39 | 658.872 WEA | 000038718 | 15/07/2025 | 24/09/2023 | 160.00 | Book - Borrowing |