Global marketing / Warren J. Keegan, Lubin Graduate School of Business, Pace University, New York City and Westchester, New York, Mark C. Green, Department of Business Administration and Economics, Simpson College, Indianola, Iowa.
Material type:
TextPublisher: Boston : Pearson Education Limited, 2015Edition: Eighth edition; Global editionDescription: 608 pages : color illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 1292017384 (pbk.)
- 9781292017389 (pbk.)
- 658.84 KEE 22
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Book - Borrowing
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Central Library First floor | Baccah | 658.84 KEE (Browse shelf(Opens below)) | Available | 000049952 | |||||||||||||
Book - Borrowing
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Central Library First floor | Baccah | 658.84 KEE (Browse shelf(Opens below)) | 25840 | Available | 000034807 | ||||||||||||
Book - Borrowing
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Central Library First floor | Alahram | 658.84 KEE (Browse shelf(Opens below)) | 315 | Available | 000038686 |
Includes glossary.
Includes bibliographical references and index.
Wessam
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