Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter.
Material type:
TextPublication details: Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008.Edition: 1st edDescription: xiv, 231 p. : forms, photographs, tables ; 24 cmISBN: - 9780080557076 (ebook)
- 22 AVR 338.47910688
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Central Library First floor | Baccah | 338.47910688 AVR (Browse shelf(Opens below)) | Available | 000038454 | |||||||||||||
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Book - Borrowing
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Central Library First floor | Baccah | 338.47910688 AVR (Browse shelf(Opens below)) | Available | 000038455 | |||||||||||||
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Book - Borrowing
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Central Library First floor | Baccah | 338.47910688 AVR (Browse shelf(Opens below)) | Available | 000038456 |
Browsing Central Library shelves,Shelving location: First floor Close shelf browser (Hides shelf browser)
| 338.4791068 KOT Marketing for hospitality and tourism / | 338.47910688 AVR Media strategies for marketing places in crisis : | 338.47910688 AVR Media strategies for marketing places in crisis : | 338.47910688 AVR Media strategies for marketing places in crisis : | 338.47910688 MAR Marketing island destinations : | 338.47910688 MOR Marketing and managing tourism destinations / | 338.47910688 MOR Marketing and managing tourism destinations / |
Index : p. 225-231.
Bibliography : p. 211-224.
pt. 1. Marketing places, media campaign and crisis management -- pt. 2. From theory to practice.
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