Media strategies for marketing places in crisis : (Record no. 19517)

MARC details
000 -LEADER
fixed length control field 01214cam a22003255a 4500
001 - CONTROL NUMBER
control field ssj0000439493
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161109150502.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100610s2008 enkako frb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780750684521
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780080557076 (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Language of cataloging eng
Transcribing agency CaPaEBR
Modifying agency WaSeSS
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Item number AVR
Classification number 338.47910688
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Avraham, Eli.
9 (RLIN) 38135
245 10 - TITLE STATEMENT
Title Media strategies for marketing places in crisis :
Remainder of title improving the image of cities, countries and tourist destinations /
Statement of responsibility, etc Eli Avraham and Eran Ketter.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- Burlington :
Name of publisher, distributor, etc Butterworth-Heinemann / Elsevier,
Date of publication, distribution, etc 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 231 p. :
Other physical details forms, photographs, tables ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Index : p. 225-231.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography : p. 211-224.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. 1. Marketing places, media campaign and crisis management -- pt. 2. From theory to practice.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Tourism
General subdivision Marketing.
Source of heading or term BUEsh
9 (RLIN) 19243
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Place marketing.
Source of heading or term BUEsh
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list June2015
655 ## - INDEX TERM--GENRE/FORM
Form subdivision
-- 34232
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 12898
Topical term or geographic name as entry element Advertising media planning
Source of heading or term BUEsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ketter, Eran.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Call number prefix 338.47910688 AVR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Koha collection Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 09/06/2015     338.47910688 AVR 000038454 15/07/2025 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 09/06/2015     338.47910688 AVR 000038455 15/07/2025 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 09/06/2015     338.47910688 AVR 000038456 15/07/2025 Book - Borrowing

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