Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane.
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TextPublication details: Thousand Oaks [California] : SAGE Publications, c.2013.Edition: 2nd edDescription: xiii, 245 p. : ill. ; 23 cmISBN: - 9781452230047 (pbk. : alk. paper)
- 658.8 22 CRA
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Central Library First floor | Baccah | 658.8 CRA (Browse shelf(Opens below)) | Available | 000037638 | |||||||||||||
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Book - Borrowing
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Central Library First floor | Baccah | 658.8 CRA (Browse shelf(Opens below)) | Available | 000037639 | |||||||||||||
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Book - Borrowing
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| 658.8 CHU Marketing : | 658.8 CRA Marketing : | 658.8 CRA Marketing for entrepreneurs : | 658.8 CRA Marketing for entrepreneurs : | 658.8 CRA Marketing for entrepreneurs : | 658.8 DAS Transnational marketing strategy / | 658.8 DAV Even more offensive marketing / |
Includes bibliographical references and index.
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
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