Marketing : an introduction / Gary Armstrong, Philip Kotler.
Material type:
TextSeries: Always learningPublication details: Harlow, United Kingdom : Pearson Education Limited, c.2013.Edition: 11th ed., Global edDescription: [Various pagings] : ill. (col.) ; 28 cmISBN: - 9780273767183 (pbk.)
- 0273767186 (pbk.)
- 658.8 22 ARM
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Includes appendixes.
Includes glossary.
Includes index.
Includes student access code inside : my marketing lab-ISBN 0273767240,9780273767244.
Includes bibliographical references.
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