Contemporary advertising and integrated marketing communications / (Record no. 17944)

MARC details
000 -LEADER
fixed length control field 01021pam a2200301 a 4500
001 - CONTROL NUMBER
control field 016151927
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140121145047.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120815t2013 xxua frb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071318389 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071318380 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
Item number ARE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
9 (RLIN) 32628
245 10 - TITLE STATEMENT
Title Contemporary advertising and integrated marketing communications /
Statement of responsibility, etc William F. Arens, Michael F. Weigold, Christian Arens.
250 ## - EDITION STATEMENT
Edition statement 14th ed.,
Remainder of edition statement International student ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, United States :
Name of publisher, distributor, etc McGraw-Hill Irwin ;
Date of publication, distribution, etc c.2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxxix, 722 p. :
Other physical details ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes Indexes.
500 ## - GENERAL NOTE
General note Includes appendix.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 5632
653 ## - INDEX TERM--UNCONTROLLED
Resource For college
Arrived date list January2014
655 ## - INDEX TERM--GENRE/FORM
Form subdivision
-- 34232
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Weigold, Michael F.,
Dates associated with a name 1958-
9 (RLIN) 32630
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Arens, Christian.
9 (RLIN) 32631
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Call number prefix 659.1 ARE
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 21/01/2014   17 34 659.1 ARE 000035385 15/07/2025 24/02/2019 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 21/01/2014   16 34 659.1 ARE 000035386 15/07/2025 17/02/2019 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 21/01/2014   19 45 659.1 ARE 000035387 15/07/2025 26/02/2019 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 21/01/2014   16 57 659.1 ARE 000035388 15/07/2025 08/10/2023 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 21/01/2014   16 48 659.1 ARE 000035389 15/07/2025 03/03/2022 Book - Borrowing

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