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Marketing research : an applied orientation / Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati.

By: Contributor(s): Material type: TextPublication details: Harlow, Essex : Pearson Education Limited, c.2013.Edition: Arab world edDescription: 936 p. : ill. ; 28 cmISBN:
  • 9781408272367 (pbk.)
  • 1408272369 (pbk.)
Subject(s): Genre/Form: DDC classification:
  • 22 658.83 MAL
Summary: While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor 658.83 MAL (Browse shelf(Opens below)) 000025421 Available 000030935
NB - Book (Non borrowing) Central Library First floor Baccah 658.83 MAL (Browse shelf(Opens below)) Not for loan 000035080
Book - Borrowing Central Library First floor Baccah 658.83 MAL (Browse shelf(Opens below)) Available 000035081
Book - Borrowing Central Library First floor Baccah 658.83 MAL (Browse shelf(Opens below)) Available 000035082
Book - Borrowing Central Library First floor Baccah 658.83 MAL (Browse shelf(Opens below)) Available 000035083
Book - Borrowing Central Library First floor Baccah 658.83 MAL (Browse shelf(Opens below)) Available 000035084
Total holds: 0

Index : p.917-932.

Glossary : p. 890-916.

Bibliography : p. 851-888.

While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover.

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