Marketing research : (Record no. 17761)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01622pam a2200349 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 016417872 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180128103358.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130408s2013 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781408272367 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1408272369 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (UkOxU)019501516 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UK-WkNB |
| Language of cataloging | eng |
| Transcribing agency | UK-WkNB |
| Modifying agency | EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.83 |
| Item number | MAL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K., |
| 9 (RLIN) | 20889 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | an applied orientation / |
| Statement of responsibility, etc | Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Arab world ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, Essex : |
| Name of publisher, distributor, etc | Pearson Education Limited, |
| Date of publication, distribution, etc | c.2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 936 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Index : p.917-932. |
| 500 ## - GENERAL NOTE | |
| General note | Glossary : p. 890-916. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliography : p. 851-888. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 20890 |
| Source of heading or term | BUEsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 9 (RLIN) | 20891 |
| General subdivision | Methodology. |
| Source of heading or term | BUEsh |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Source of heading or term | BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | Communication and mass media |
| Arrived date list | August 2016 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Form subdivision | Text book |
| -- | 33728 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baalbaki, Imad B., |
| 9 (RLIN) | 34464 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nasr Bechwati, Nada, |
| 9 (RLIN) | 34465 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book - Borrowing |
| Call number prefix | 658.83 MAL |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Total Renewals | Date last borrowed | Materials specified (bound volume or other part) | Cost, normal purchase price | Serial Enumeration / chronology | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 14/11/2013 | 658.83 MAL | 000035080 | 15/07/2025 | NB - Book (Non borrowing) | ||||||||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 14/11/2013 | 12 | 658.83 MAL | 000035081 | 15/07/2025 | Book - Borrowing | 51 | 23/09/2018 | |||||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 14/11/2013 | 19 | 658.83 MAL | 000035082 | 15/07/2025 | Book - Borrowing | 49 | 16/10/2019 | |||||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 14/11/2013 | 14 | 658.83 MAL | 000035083 | 15/07/2025 | Book - Borrowing | 64 | 15/12/2018 | |||||||||
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 14/11/2013 | 18 | 658.83 MAL | 000035084 | 15/07/2025 | Book - Borrowing | 88 | 13/09/2020 | |||||||||
| Dewey Decimal Classification | Central Library | Central Library | First floor | 05/10/2015 | Purchase | 13 | 658.83 MAL | 000030935 | 15/07/2025 | Book - Borrowing | 44 | 12/10/2019 | 000025421 | ||||||||
| Lost and Paid For | Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 10/08/2016 | Purchase | 4 | 658.83 MAL | 000033216 | 06/02/2017 | Book - Borrowing | 21 | 06/02/2017 | 459.00 | 25840 | 685.00 |