Strategic brand management : (Record no. 17716)

MARC details
000 -LEADER
fixed length control field 01093nam a22003135i 4500
001 - CONTROL NUMBER
control field 016241854
003 - CONTROL NUMBER IDENTIFIER
control field EG-ScBUE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191219111544.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121203t20132013mauac f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273779414 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273779419 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency EG-ScBUE
Language of cataloging eng
Description conventions rda
Transcribing agency EG-ScBUE
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
Relator term author.
9 (RLIN) 30982
245 10 - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
250 ## - EDITION STATEMENT
Edition statement Global edition.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. ;
-- London :
Name of publisher, distributor, etc Pearson Education,
Date of publication, distribution, etc [2013]
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc c2013
300 ## - PHYSICAL DESCRIPTION
Extent 590 pages :
Other physical details illustrations (color), portraits (chiefly color) ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
Source of heading or term BUEsh
9 (RLIN) 34318
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list October2013
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book - Borrowing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Total Renewals Date checked out Materials specified (bound volume or other part)
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 30/10/2013     658.827 KEL 000029528 15/07/2025 30/10/2013 NB - Book (Non borrowing)      
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 30/10/2013   10 658.827 KEL 000029529 15/07/2025   Book - Borrowing 16 10/10/2021  
  Lost Dewey Decimal Classification     Baccah Central Library Central Library First floor 30/10/2013   8 658.827 KEL 000029530 06/12/2018 30/10/2013 Book - Borrowing 23 26/10/2016 Lost In Inventory_18-8-2021
  Lost & Replaced Dewey Decimal Classification     Baccah Central Library Central Library First floor 30/10/2013 Purchase 6 658.827 KEL 000029531 17/11/2019 30/10/2013 Book - Borrowing 2 08/12/2014  
  Lost Dewey Decimal Classification     Baccah Central Library Central Library First floor 30/10/2013   10 658.827 KEL 000029532 01/10/2017   Book - Borrowing 46 24/09/2017 Lost In Inventory_2018-08-12
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 30/10/2013   22 658.827 KEL 000029533 15/07/2025   Book - Borrowing 39 02/10/2019  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 03/11/2013   16 658.827 KEL 000035016 15/07/2025   Book - Borrowing 29 31/12/2019  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 03/11/2013   12 658.827 KEL 000035017 15/07/2025   Book - Borrowing 78 14/05/2025  

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