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Contemporary Advertising and Integrated Marketing Communications / William F. Arens.

By: Contributor(s): Material type: TextPublication details: New York : McGraw-Hill Higher Education, c2011.Edition: 13th ed. / William F. Arens, Michael F. Weigold, Christian ArensDescription: xl, 774 p. : ill. (chiefly col.), col. maps ; 28 cmISBN:
  • 0071220607 (pbk.)
  • 9780071220606 (pbk.)
Subject(s): DDC classification:
  • 659.1 22 ARE
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 659.1 ARE (Browse shelf(Opens below)) Available 000028371
Book - Borrowing Central Library First floor Baccah 659.1 ARE (Browse shelf(Opens below)) Available 000028372
NB - Book (Non borrowing) Central Library First floor Baccah 659.1 ARE (Browse shelf(Opens below)) Not for loan 000028272
Book - Borrowing Central Library First floor Baccah 659.1 ARE (Browse shelf(Opens below)) Available 000028273
Total holds: 0

"International student edition" --cover.

Previous ed.: 2009.

Formerly CIP. Uk

Includes bibliographical references and index.

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