Contemporary Advertising and Integrated Marketing Communications / (Record no. 17300)

MARC details
000 -LEADER
fixed length control field 01015pam a2200289 a 4500
001 - CONTROL NUMBER
control field 015408039
003 - CONTROL NUMBER IDENTIFIER
control field Uk
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130218104511.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091028s2011 nyuab b 001 0 eng|d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071220607 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071220606 (pbk.)
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
Item number ARE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
9 (RLIN) 32628
245 10 - TITLE STATEMENT
Title Contemporary Advertising and Integrated Marketing Communications /
Statement of responsibility, etc William F. Arens.
250 ## - EDITION STATEMENT
Edition statement 13th ed. /
Remainder of edition statement William F. Arens, Michael F. Weigold, Christian Arens.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Higher Education,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 774 p. :
Other physical details ill. (chiefly col.), col. maps ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note "International student edition" --cover.
500 ## - GENERAL NOTE
General note Previous ed.: 2009.
500 ## - GENERAL NOTE
General note Formerly CIP.
Institution to which field applies Uk
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 32629
653 ## - INDEX TERM--UNCONTROLLED
Resource For college
Arrived date list February2013
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Weigold, Michael F.,
Dates associated with a name 1958-
9 (RLIN) 32630
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Arens, Christian.
9 (RLIN) 32631
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last borrowed Koha item type Total Renewals Materials specified (bound volume or other part)
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 18/02/2013   2 659.1 ARE 000028272 15/07/2025 06/03/2014 NB - Book (Non borrowing)    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 18/02/2013   17 659.1 ARE 000028273 15/07/2025 12/06/2021 Book - Borrowing 67  
    Dewey Decimal Classification Damaged   Baccah Central Library Central Library First floor 26/02/2013   11 659.1 ARE 000028370 18/08/2021 16/03/2016 Book - Borrowing 60 BOX07
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 26/02/2013   20 659.1 ARE 000028371 15/07/2025 23/09/2020 Book - Borrowing 68  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 26/02/2013   16 659.1 ARE 000028372 15/07/2025 03/03/2022 Book - Borrowing 75  

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