Developing the Public Relations Campaign : A Team-Based Approach / Randy Bobbitt, Ruth Sullivan.
Material type:
TextPublication details: Boston : Allyn & Bacon/Pearson, 2009 c2009.Edition: 2nd edDescription: 270 p. : ill.; 22 cmISBN: - 0205569900 (alk. paper)
- 9780205569908 (alk. paper)
- 659.2 22 BOB
- HM1221 .B63 2009
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Book - Borrowing
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Central Library First floor | Baccah | 659.2 BOB (Browse shelf(Opens below)) | Available | 000023356 | |||||||||||||
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Book - Borrowing
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Central Library First floor | Baccah | 659.2 BOB (Browse shelf(Opens below)) | Available | 000023357 | |||||||||||||
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Book - Borrowing
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Central Library First floor | Baccah | 659.2 BOB (Browse shelf(Opens below)) | Available | 000023358 |
new nonfiction2011
Includes bibliographical references and index.
Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : non-media channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues .
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