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Global Advertising, Attitudes and Audiences / Tony Wilson.

By: Material type: TextSeries: Routledge advances in management and business studies ; 44Publication details: New York, NY : Routledge, c2011.Edition: 1st edDescription: xiv, 167 p. ; 24 cmISBN:
  • 0415875978
  • 9780415875974
Subject(s): DDC classification:
  • 659 22 WIL
LOC classification:
  • HF5823 .W52 2010
Contents:
Audiences articulating advertising -- Beyond attitudes : to the audience itself! -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cell phone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging, and reflexive branding.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 659 WIL (Browse shelf(Opens below)) Available 000023273
Book - Borrowing Central Library First floor Baccah 659 WIL (Browse shelf(Opens below)) Available 000023274
Book - Borrowing Central Library First floor Baccah 659 WIL (Browse shelf(Opens below)) Available 000023275
Total holds: 0

Includes bibliographical references and index.

Audiences articulating advertising -- Beyond attitudes : to the audience itself! -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cell phone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging, and reflexive branding.

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