Global Advertising, Attitudes and Audiences / (Record no. 15152)

MARC details
000 -LEADER
fixed length control field 01744cam a22003498a 4500
001 - CONTROL NUMBER
control field 16098182
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20101115121717.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100219s2010 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010005071
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415875978
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415875974
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .W52 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Edition number 22
Item number WIL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wilson, Tony.
9 (RLIN) 23227
245 10 - TITLE STATEMENT
Title Global Advertising, Attitudes and Audiences /
Statement of responsibility, etc Tony Wilson.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, NY :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc c2011.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1007
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 167 p. ;
Dimensions 24 cm.
490 0# - Series Statement
Series statement Routledge advances in management and business studies ;
Volume/sequential designation 44
-- 23228
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Audiences articulating advertising -- Beyond attitudes : to the audience itself! -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cell phone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging, and reflexive branding.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 23229
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Telemarketing.
9 (RLIN) 23230
653 ## - INDEX TERM--UNCONTROLLED
Resource For college
Arrived date list April2011
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 20/04/2011   430.00 2 2 659 WIL 000023273 15/07/2025 06/05/2012 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 20/04/2011   430.00 1   659 WIL 000023274 15/07/2025 16/10/2019 Book - Borrowing
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 20/04/2011   430.00     659 WIL 000023275 15/07/2025   Book - Borrowing

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