Managing Brand Equity : (Record no. 13068)

MARC details
000 -LEADER
fixed length control field 01922pam a2200337 a 4500
001 - CONTROL NUMBER
control field 3904721
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20060725210453.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 910208s1991 nyua | b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 91010380
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0029001013
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number A22 1991
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
Item number AAK
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
9 (RLIN) 10062
245 10 - TITLE STATEMENT
Title Managing Brand Equity :
Remainder of title Capitalizing on the Value of a Brand Name /
Statement of responsibility, etc David A. Aaker
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Free Press ,
Date of publication, distribution, etc c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 299 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 277-287) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Valuation
Geographic subdivision United States
General subdivision Management.
9 (RLIN) 10063
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Intangible property
General subdivision Valuation
Geographic subdivision United States
General subdivision Management.
9 (RLIN) 10064
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/bios/simon051/91010380.html">http://www.loc.gov/catdir/bios/simon051/91010380.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Sample text
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/samples/simon031/91010380.html">http://www.loc.gov/catdir/samples/simon031/91010380.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/simon033/91010380.html">http://www.loc.gov/catdir/description/simon033/91010380.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0630/91010380-t.html">http://www.loc.gov/catdir/enhancements/fy0630/91010380-t.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type NB - Book (Non borrowing)
Holdings
Withdrawn status Item status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last borrowed Koha item type Total Renewals
  Lost Dewey Decimal Classification Lost In Inventory_2015-8-23     Baccah Central Library Central Library First floor 21/12/2009   4 658.827 AAK 000019352 19/04/2010 12/04/2010 NB - Book (Non borrowing)  
    Dewey Decimal Classification       Baccah Central Library Central Library First floor 21/12/2009   13 658.827 AAK 000019359 15/07/2025 28/10/2014 Book - Borrowing 18
    Dewey Decimal Classification       Baccah Central Library Central Library First floor 21/12/2009   8 658.827 AAK 000019360 15/07/2025 18/02/2018 Book - Borrowing 11

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