Brand Portfolio Strategy : (Record no. 13067)

MARC details
000 -LEADER
fixed length control field 01478cam a22003254a 4500
001 - CONTROL NUMBER
control field 13351302
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181121124904.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030924s2004 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003063055
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0743249380
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number .A2154 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
Item number AAK
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
9 (RLIN) 10057
245 10 - TITLE STATEMENT
Title Brand Portfolio Strategy :
Remainder of title Creating Relevance, Differentiation, Energy, Leverage, and Clarity /
Statement of responsibility, etc David A. Aaker.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Free Press,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 348 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [323]-327) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Planning.
9 (RLIN) 10058
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 10059
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Valuation
-- Management.
9 (RLIN) 10061
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 10060
Topical term or geographic name as entry element Brand name products
General subdivision Management
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/bios/simon053/2003063055.html">http://www.loc.gov/catdir/bios/simon053/2003063055.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/simon051/2003063055.html">http://www.loc.gov/catdir/description/simon051/2003063055.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0631/2003063055-t.html">http://www.loc.gov/catdir/enhancements/fy0631/2003063055-t.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Sample text
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0641/2003063055-s.html">http://www.loc.gov/catdir/enhancements/fy0641/2003063055-s.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type NB - Book (Non borrowing)
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last borrowed Koha item type Total Renewals
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 21/12/2009   7 658.827 AAK 000019285 15/07/2025 12/11/2013 NB - Book (Non borrowing)  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 21/12/2009   10 658.827 AAK 000019286 15/07/2025 19/12/2017 Book - Borrowing 38
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 21/12/2009   4 658.827 AAK 000019287 15/07/2025 06/12/2011 Book - Borrowing 3

© BUE Library 2020