Essentials of marketing / Jim Blythe.
Material type:
TextPublication details: New York : Financial Times Prentice Hall, 2004.Edition: 3rd edDescription: 354 p. : col. ill . ; 24 cmISBN: - 0273693581 (alk. paper)
- 658.8 B6615
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Central Library First floor | 658.8 BLY (Browse shelf(Opens below)) | Available | 000003279 |
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| 658.8 BAK The marketing book / | 658.8 BAT Managing services marketing : text and readings / | 658.8 BLY Principles and practice of marketing/ | 658.8 BLY Essentials of marketing / | 658.8 BLY Key concepts in marketing / | 658.8 BOO Marketing channels / | 658.8 BRA Essentials of marketing / |
Includes index.
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