Essentials of marketing /

Blythe, Jim.

Essentials of marketing / Jim Blythe. - 3rd ed. - New York : Financial Times Prentice Hall, 2004. - 354 p. : col. ill . ; 24 cm.

Includes index.

0273693581 (alk. paper)

2004057631


Marketing.

658.8 / B6615