Advertising and promotion : (Record no. 1185)

MARC details
000 -LEADER
fixed length control field 01029nac a22002771u 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201128013215.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170925t2001 nyua frb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071180265
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071180269
040 ## - CATALOGING SOURCE
Original cataloging agency EG-ScBUE
Language of cataloging eng
Transcribing agency EG-ScBUE
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BEL
Edition number ADV
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
9 (RLIN) 30954
Fuller form of name (George Edward),
Dates associated with a name 1951-
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 5th ed., International ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill / Irwin,
Date of publication, distribution, etc c.2001.
300 ## - PHYSICAL DESCRIPTION
Extent (Various pagings) :
Other physical details ill. ;
Dimensions 29 cm.
490 0# - Series Statement
Series statement The McGraw-Hill / Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Source of heading or term BUEsh
9 (RLIN) 5632
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
Source of heading or term BUEsh
9 (RLIN) 3306
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
Source of heading or term BUEsh
9 (RLIN) 3309
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list September2017
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
9 (RLIN) 622
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 659.1B427
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
    Dewey Decimal Classification     Central Library Central Library First floor 28/02/2007 Purchase 9 25 659.1 BEL 000003307 15/07/2025 18/02/2018 Book - Borrowing

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