Strategic Advertising Management / Larry Percy, Richard Elliott.
Material type:
TextPublication details: Oxford ; New York : Oxford University Press, c2009.Edition: 3rd edDescription: xviii, 424 p. : ill. (some col.) ; 25 cmISBN: - 9780199532575
- 0199532575
- 659.1 22 PER
- HF5438.5 .P475 2009
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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NB - Book (Non borrowing)
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Central Library First floor | Alahram | 659.1 PER (Browse shelf(Opens below)) | 300 | Not for loan | 000020190 | ||||||||||||
Book - Borrowing
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Central Library First floor | Alahram | 659.1 PER (Browse shelf(Opens below)) | 365 | Available | 000015807 |
Total holds: 0
Browsing Central Library shelves,Shelving location: First floor Close shelf browser (Hides shelf browser)
| 659.1 MOR Advertising : principles & practice / | 659.1 OGU Advertising and Integrated Brand Promotion / | 659.1 OGU Advertising and Integrated Brand Promotion / | 659.1 PER Strategic Advertising Management / | 659.1 PER Strategic Advertising Management / | 659.1 RIE Positioning : | 659.1 SUG Instant advertising / |
Includes bibliographical references and index.
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