Strategic Advertising Management / (Record no. 11217)

MARC details
000 -LEADER
fixed length control field 01261cam a2200337 a 4500
001 - CONTROL NUMBER
control field 15440193
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161009151023.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080905s2009 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008038449
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199532575
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199532575
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)247440999
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn247440999
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDXCP
-- BWK
-- BWKUK
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.5
Item number .P475 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
Item number PER
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Percy, Larry.
9 (RLIN) 3305
245 10 - TITLE STATEMENT
Title Strategic Advertising Management /
Statement of responsibility, etc Larry Percy, Richard Elliott.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- New York :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 424 p. :
Other physical details ill. (some col.) ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Management.
9 (RLIN) 3307
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
9 (RLIN) 3308
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 3309
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 3306
Topical term or geographic name as entry element Sales promotion
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Elliott, Richard H.
9 (RLIN) 3310
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html">http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
    Dewey Decimal Classification     Alahram Central Library Central Library First floor 07/04/2009   297.00 365 9 12 659.1 PER 000015807 15/07/2025 22/10/2019 Book - Borrowing
    Dewey Decimal Classification     Alahram Central Library Central Library First floor 14/03/2010   324.00 300     659.1 PER 000020190 15/07/2025   NB - Book (Non borrowing)

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