Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
Material type:
TextPublication details: Upper Saddle River : Prentice Hall, c.1996.Edition: 5th edDescription: vii, 632 p. : ill. ; 25 cmISBN: - 0132325470
- 9780132325479
- 658.8 KOT 22
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Central Library First floor | 658.8 KOT (Browse shelf(Opens below)) | Available | 000003380 |
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| 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8 KOT Strategic marketing for nonprofit organizations / | 658.8 KOT Marketing management / | 658.8 KOT A Framework for Marketing Management / | 658.8 KOT Marketing management / |
Indexes : p. 617-632.
Includes bibliographical references .
Menna ELEMAM
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