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Strategic marketing for nonprofit organizations /

Kotler, Philip.

Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. - 5th ed. - Upper Saddle River : Prentice Hall, c.1996. - vii, 632 p. : ill. ; 25 cm.

Indexes : p. 617-632.

Includes bibliographical references .

ISBN: 0132325470 9780132325479

LCCN: 95040725

Subjects--Topical Terms:
Nonprofit organizations----Marketing.

Subjects--Geographic Terms:
United States.

Subjects--Index Terms:

Dewey Class. No.: 658.8 / KOT

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