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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextPublication details: New York : McGraw Hill, c.2008.Edition: 8th ed., International edDescription: xxi, 555 p. : ill., photos ; 24 cmISBN:
  • 9780071259354
Subject(s): Genre/Form: DDC classification:
  • 658.8342 PET 22
LOC classification:
  • HF5415.3 .C723 1984
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 658.8342 PET (Browse shelf(Opens below)) Available 000015335
Book - Borrowing Central Library First floor Baccah 658.8342 PET (Browse shelf(Opens below)) Available 000015338
Book - Borrowing Central Library First floor Baccah 658.8342 PET (Browse shelf(Opens below)) Available 000015334
NB - Book (Non borrowing) Central Library First floor Baccah 658.8342 PET (Browse shelf(Opens below)) Not for loan 000015336
Total holds: 0

Glossary: p. 529-540.

Includes indexes.

Bibliography : p. 499-528.

Menna Elemam

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