Contemporary advertising / (Record no. 10823)

MARC details
000 -LEADER
fixed length control field 01348cam a2200325 a 4500
001 - CONTROL NUMBER
control field 14685605
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20080814145504.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070104s2008 mauab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006103506
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071101059
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm77573911
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)77573911
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- BTCTA
-- C#P
-- YDXCP
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .B62 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
Item number ARE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
245 10 - TITLE STATEMENT
Title Contemporary advertising /
Statement of responsibility, etc William F. Arens, Michael F. Weigold, Christian Arens.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 712 p. :
Other physical details col. ill., col. map ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 653-672) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Weigold, Michael F.,
Dates associated with a name 1958-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Arens, Christian.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip077/2006103506.html">http://www.loc.gov/catdir/toc/ecip077/2006103506.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
    Dewey Decimal Classification     Alahram Central Library Central Library First floor 12/02/2009   286.40 6461 29 100 659.1 ARE 000014793 15/07/2025 03/03/2020 Book - Borrowing

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